Merrill

In the sea of shiny investment banks, Merrill might be seen as the stodgy option. But in reality, their digital tools are ahead of the curve in the market.

To show just how powerful their digital tools are, we tapped into everyone’s habit of being on their phones, yet doing what you least expect — investing.

Agency: GroupeConnect

Creative Directors: George Apfelbach & Hache Hernandez

ACD: Carly Drown

Art Director: Aarti Thamma

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