The PS Collective
The PS (Personally Styled) Collective is an AI-powered marketplace that connects women of all shapes to clothes that fit and flatter their figure.
Our objective is to create an Instagram community of women who are tired of being governed by the universal sizing system.
The sizing system is flawed—we won’t bother fixing it. We’re leaving it behind.
Because clothes should be Personally Styled For You.
Teaser Posts
We invited our community to share about their stories and struggles with sizing, opening up a much-needed conversation between women.
To engage with existing IG fashion communities, we illustrated our favorite style influencers and tagged them in our posts.
In collaboration with Lit Boutique and professional photographer Meghan Cronin, we featured real women who got up close and personal about their shopping and sizing experiences.
And quotes. Because people still love’m, even in 2021. We can call them mantras.
Finally, we featured the brilliant minds behind The PS Collective—Colette & Francesca.
Art Directors: Melissa Chan & Angie Wijaya
Strategist: Pearl Zhong